According to the Expo theme “Feeding the Planet, Energy for Life” the idea was to exhibit agricultural goods from Germany. Furthermore we developed an experimental, ecological concept for the pavilion structure in order to embrace the requirements of contemporary energy efficiency standards. The surrounding Expo conditions maintain the creation of an exhibition space for more than 40.000 visitors every day. Future plans to transform the entire expo area into an science campus informed some aspects of the design.

Based on the idea to use an industrial scaffolding system, which can be rented out from a local firm as the main structural system, we designed the exhibition space as a sequence of parallel corridors. In the area of the shore next to the pavilion, the structure opens up and creates a plaza for multiple uses.

The interior of the pavilion contains the main exhibition where agricultural products are presented in their original condition as living plants.

The energy concept of the pavilion is based on the natural process of photosynthesis and the high level of incident solar radiation in Milan, Italy.

The plants contribute to the cooling and  humidification of the pavilion construction. Fan blowers, powered by solar panels, evenly spread the ambient air inside the exhibition area.

The orientation of the solar collectors follow the sun’s orbit in order to gain the maximum available solar power.